Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Adapt to Change
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Adapt to Change
Blog Article
Terrestrial broadcast series have long been established as popular TV programs, produced and broadcast through traditional broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, regional streaming services, and Wavve being representative examples. As audience preferences evolve, competition between terrestrial dramas and digital streaming platforms has heightened. Consequently, each platform is creating exclusive releases and employing differentiated strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with broad audience reach while maintaining traditional storytelling methods. In particular, they actively cast renowned leads to increase viewer engagement and produce television series that appeal to a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their historical credibility and brand trust, they continue to deliver time-tested formulas, ensuring stable viewership ratings. This allows audiences to have multiple options to engage with long-standing formats through various mediums.
Differentiation Strategies of OTT Services
OTT platforms are expanding their market by employing strategies distinct from traditional terrestrial broadcasting. Firstly, they actively adopt unconventional narratives and experimental formats, prioritizing creative risk-taking and artistry over broad popularity. Secondly, they offer tailored content that caters to specific interests, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to grow their fanbase not only domestically but also across different cultures. Through these methods, OTT services are strengthening their competitiveness in ways different from traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly enter the OTT market, competition has escalated. For instance, KBS and a long-established broadcaster operate their own OTT services, 'KBSon' and 'wavve', respectively, making available their existing broadcast content on online services. This initiative helps preserve the market presence of established TV channels while expanding their digital reach. Meanwhile, the emergence of alternative digital platforms is shifting audience preferences towards more user-controlled content access.
Conversely, streaming providers are also solidifying their influence by partnering with legacy content producers. Netflix has gained worldwide success with K-content hits like the breakout survival here thriller and 'Hellbound', leveraging the storytelling expertise of Korean TV networks. This synergy helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to blur.
Ultimately, terrestrial dramas and streaming platforms are both fighting for dominance and working together through their respective unique approaches. network-produced content maintain classic formats and broad accessibility, whereas OTT services provide genre-defying and globally targeted content. As synergy and cooperation between these platforms continue to grow, audiences can expect a wider-ranging and elevated entertainment experience in the future.
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